Belfast neighbourhood promo kit: 8 areas

Who it’s for

Belfast independents with 1 to 20 staff who run their own small ads (Google, Meta, boosted posts) or post on their Google profile. A few pounds a day, not an agency retainer. Cafés, salons, trades, shops, pubs, gyms, guest houses.

What’s inside

• Eight areas. City centre, Lisburn Road, Ormeau, Ballyhackamore, Stranmillis, North Belfast, West Belfast, and Holywood/Bangor day-trippers.
• Who’s about, and when. Office workers, students, families, visitors, Glider passengers, day-trippers on the Bangor train.
• Search phrases. Eight per area, the way people actually type them.
• Three offer angles per area. Pre-theatre by the Lyric, after the park on the Ormeau, off the G1 in Ballyhackamore.
• Timing hooks. Marathon start at Stormont and finish at Ormeau Park, bank holidays, the Christmas Market, freshers’ week.
• Sample ad and Google post. Headline under 30 characters, description under 90, plus a post for each area.
• Worked example. A Stranmillis café’s 14-day, £70 test, and what they kept.
• Word and PDF. Edit in Word or print.

How you use it

1. Pick your area and up to one neighbour.
2. Choose three search phrases and add your own.
3. Pick one offer angle and write the ad.
4. Set a small radius and your opening hours.
5. Run 14 days, then keep what worked.

What it won’t do

• No guaranteed leads, clicks or rankings. Some tests won’t pay; that’s what the 14 days are for.
• No personal data, customer lists or scraped anything. Areas and landmarks only.
• It doesn’t set up or run your ads.
• It isn’t legal, tax or employment advice.